Entry Introduction

Introduced in 1968, Effie awards ideas that work: Its the global benchmark for creative effectiveness.

Effie celebrates effective campaigns – those that met or exceeded their objectives, as demonstrated by strong storytelling and persuasive evidence. Winners successfully combine all the disciplines that enter into a marketing program: planning, media, creative, market research and account management.

And they demonstrate client/agency partnership in the creation, management and building of a brand. As a result, Effie has become THE award to win in 35 countries on five continents.

Effie also honors effective trans-border campaigns with the Global Effie and Euro Effie Awards.

And now, building on the success of country-level programs in China, Hong Kong, India, New Zealand and Singapore, the Asia-Pacific Effie allows effective campaigns from the entire Asia-Pacific region to compete head-to-head. Which means that those who win an Asia-Pacific Effie will truly be able to say their work has been judged to be the very strongest Asia has to offer.

The Asia-Pacific Effie Awards are organized and managed by the Institute of Advertising Singapore (IAS) as the official licensee by the New York American Marketing Association, and in partnership with Effie organizers in China, Hong Kong, India and New Zealand, and is supported by the Advertising Federation of Australia. Effie® and the E logo are registered trademarks of the New York American Marketing Association and are under license to IAS. All rights reserved.

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