1. The Lifetime Achievement Award
- Sponsored by Newsweek |
WINNER: Rod Pullen
Executive Partner, Foo & Pullen LLP
|
| The winner will be chosen exclusively by the Executive Council of the IAS. There will be no finalists for this award. |
2. The Young Professional Of the Year Award - Sponsored by MediaCorp TV12 |
WINNER: Andrew McKechnie
JWT Singapore |
Finalists:
- Andrew McKechnie | JWT Singapore
- Carol Teo | OMD Singapore
- Cherry Chan | BBH Asia Pacific
- Dominic Lee | DDB Worldwide
- Rahul Vasudev | MediaCom
|
3. The Advertising Professional of the Year Award
- Sponsored by MediaCorp, News-Radio-Print |
WINNER: David Tang
President & CEO, DDB Worldwide
|
| The winner will be chosen exclusively by the Executive Council of the IAS. There will be no finalists for this award. |
4. The Creative Director of the Year Award
- Sponsored by SMRT Media |
WINNER: Patrick Low
Executive Director, Y&R
|
Finalists:
- Chris Chiu | Leo Burnett
- Ng Tian It | Batey
- Patrick Low | Y&R
- Sonal Dabral | Ogilvy & Mather
- Terrence Tan | DDB Worldwide
. |
5. The Advertising Agency of the Year Award |
- Sponsored by The Wall Street Journal |
| WINNER: Saatchi & Saatchi
|
Finalists:
- BBDO Singapore
- Crush Advertising
- DDB Worldwide
- JWT Singapore
- Saatchi & Saatchi
. |
6. The Media Agency of the Year Award - Sponsored by MediaCorp |
| WINNER: OMD Singapore
|
Finalists:
- Mediaedge:cia Singapore
- OMD Singapore
- PHD Singapore
- Universal McCann
. |
7. The Advertiser of the Year Award - Sponsored by MediaCorp TV |
| WINNER: Republic of Singapore Air Force
'A Force Like Nothing on Earth'
|
Finalists:
- Health Promotion Board
'Strong Advertising for a Stronger Nation'
- HSBC Singapore 'HSBC Singapore'
- Nokia Pte Ltd 'Nokia'
- Republic of Singapore Air Force
'A Force Like Nothing on Earth'
- Unilever Singapore 'Dove Self-Esteem Fund'
. |
8. The International Print Campaign of the Year Award - Sponsored by Newsweek |
WINNER: Sony Ericsson Mobile
Communications International AB
'Sony Ericsson K5810i 'Shadows''
Saatchi & Saatchi'
|
Finalists:
- DHL Express (Singapore) 'Pen'
- OgilvyOne Worldwide, Singapore
- Media Development Authority 'I Made it in Singapore'
- MSIG (Holdings) Asia 'Let's Live in Balance'
- Saatchi & Saatchi
- Sony Ericsson Mobile Communications International AB 'Sony Ericsson Differences Campaign' - Saatchi & Saatchi
- Sony Ericsson Mobile Communications International AB 'Sony Ericsson K5810i 'Shadows'' - Saatchi & Saatchi
. |
9. The Campaign of the Year Award
- Sponsored by Singapore Press Holdings |
WINNER: Asia Pacific Breweries
'Guinness 9-Ball Tour Campaign'
Saatchi & Saatchi, MindShare Singapore and OgilvyOne (Singapore & Malaysia)
|
Finalists:
- Asia Pacific Breweries 'Guinness 9-Ball Tour Campaign' - Saatchi & Saatchi, MindShare Singapore and OgilvyOne (Singapore & Malaysia)
- Unilever Singapore 'Dove Self-Esteem Fund'
- Ogilvy & Mather Singapore and MindShare Singapore
- DBS Bank Ltd ' DBS - Living, Breathing Asia'
- MindShare Singapore, DAVID Communications, Moviolo Asia and Water's Edge Pte Ltd
- Nokia Pte Ltd 'Nokia N95 Wireless Adventure'
- Bates Singapore
- StarHub 'Every David needs a Goliath' - DDB Worldwide
. |
10. The Press Campaign of the Year Award
- Sponsored by The Straits Times |
WINNER: UOB 'UOB 12 weeks of Christmas'
Saatchi & Saatchi
|
Finalists:
- DaimlerChrysler SEA 'Mercedes-Benz S-Class Offensive'
- Mediaedge:cia Singapore
- National Environment Agency 'Finding a new use for Singaporean ashtrays'
- BBH Asia Pacific and PHD Singapore
- Samsung Singapore 'Purer living'
- Cheil Communications
- UOB 'UOB 12 weeks of Christmas' - Saatchi & Saatchi
- Volkswagen Group Singapore 'Volkswagen 'Project Renewal'' - DDB Worldwide
. |
11. The Cable TV Campaign of the Year Award
- Sponsored by StarHub |
WINNER: Asia Pacific Breweries
'Guinness 9-Ball Tour Campaign'
Saatchi & Saatchi
|
Finalists:
- Asia Pacific Breweries 'Guinness 9-Ball Tour Campaign' - Saatchi & Saatchi
- MobileOne 'M1 SunTalk Plus Launch Campaign' - TBWA\Tequila Singapore
- SingTel 'Generation Mio' - Y&R
- StarHub 'Every David needs a Goliath' - DDB Worldwide
- UOB 'UOB Privilege Banking' - Saatchi & Saatchi
. |
12. The Relationship Marketing Campaign of the Year Award - Sponsored by Jade Apple |
WINNER: Shell Eastern Petroleum 'Shell Diesel Care For Cabbie Activation'
MAXUS Communications Singapore
|
Finalists:
- FANCL Asia 'FANCL CRM Campaign'
- Reap Media Communications
- Shell Eastern Petroleum 'Shell Diesel Care For Cabbie Activation' - MAXUS Communications Singapore
- SingTel 'SingTel's Sweet Treats' - Y&R
- Unilever Singapore 'Sunsilk Leave On Hair Conditioner'
- MindShare Singapore
. |
13. The Magazine Campaign of the Year Award
- Sponsored by ACP Magazines |
WINNER:
Procter & Gamble 'SK- II Air Touch Foundation'
Zenithmedia
|
Finalists:
- Levi Strauss Asia Pacific 'Levi's Lady Style Fall/Winter 06' - BBH Asia
- Motorola Electronics 'MOTO(RED) - Do The Red Thing'
- MindShare Singapore
- Procter & Gamble 'SK- II Air Touch Foundation'
- Zenithmedia
- Sony Ericsson Mobile Communications International AB 'Sony Ericsson Differences Campaign' - Saatchi & Saatchi
- United International Pictures 'UIP Shrek 3'
- Mediaedge:cia Singapore
. |
14. The On-Line Campaign of the Year Award
- Sponsored by ihub Media |
WINNER: Nokia Pte Ltd 'Nokia 5700 DJ Mixxer'
MediaCom
|
Finalists:
- Diageo 'I M Pool' - Neo@Ogilvy Singapore and OgilvyOne Malaysia
- Effem Foods Inc 'M&M's Christmas' - OMD Singapore
- Effem Foods Inc 'M&M's Dark' - OMD Singapore
- Nokia Pte Ltd 'Nokia 5700 DJ Mixxer' - MediaCom
- Nokia Pte Ltd 'Nokia N95 Pan Asian Digital Launch Campaign: "It's what computers have become" '
- MediaCom
. |
15. The Poster Campaign - The Photographer of the Year Award - Sponsored by Clear Channel |
WINNER: Jonathan Tay Pte Ltd
Jay Gee Production 'Red Tab Campaign'
|
Finalists:
- Calibre Pictures and Ideas - 4As, Singapore Media Awards 'Fame Hides Everything'
- Shooting Gallery Asia - Health Promotion Board 'Anti-Smoking Campaign - Mouth Cancer'
- Jonathan Tay Pte Ltd - Jay Gee Production 'Red Tab Campaign'
- Teo Studio - SIM - Professional Development 'Stay Current with Corporate Training. Or Else '
- Teo Studio - National Environment Agency 'Smoke Free'
. |
16. The Direct Mail Campaign of the Year Award - Sponsored by DMRocket! |
WINNER: Republic of Singapore Air Force 'It's All in the Details'
DDB Worldwide
|
Finalists:
- DHL Express (Singapore) 'Pen' - OgilvyOne Worldwide, Singapore
- ESPN STAR Sports 'Australian Open - Ball DM'
- Saatchi & Saatchi
- Republic of Singapore Air Force 'Brain Fuel' - DDB Worldwide
- Republic of Singapore Air Force 'It's All in the Details' - DDB Worldwide
- Republic of Singapore Navy 'Officer DM'
- Saatchi & Saatchi
. |
