CATEGORIES

Which Category To Enter?

Choose one of the following broad categories for your entry. If you're not sure, or if you don't see your product category listed here, contact us and we'll try to help. If yours is a corporate- or brand-image campaign, enter it in the product category that's closest. Campaigns may be entered in only one category, and IAS reserves the right to re-categorize your entry or to split/merge categories if necessary.

Food and beverage
Includes all packaged foods, soft drinks, bottled water, alcoholic beverages (including all spirits, beer and wine), snacks, candy, confectionery, diet/slimming foods.

Non-food FMCG
Health and personal care items (soap, shampoo, toiletries such as deodorants, toothpaste, fragrances); all non-food remedies, medicines, traditional remedies and wellness items; all household supplies such as cleaners, washing powders/detergents, paints; tobacco products.

Consumer durables
All appliances, electronics (including mobile handsets, computer equipment and/or related software for personal use), luxury items (including jewelry and watches), automobiles (and other personal transport such as motorcycles) and accessories; all apparel; sporting equipment; real estate.

Consumer services
Telecom services intended for consumer use including internet and wireless; general retail and e-tail; all financial services (including banking, credit cards, insurance, investments), all travel/tourism/destination services (including airlines, railways, spas, amusement parks, hotels); medical services; entertainment and media; education; all restaurants.

Business services
Consulting services, express delivery, IT/computer equipment and/or related software for business use, business-to-business, document services.

Pro-bono/government/cultural/issue campaigns
All government and/or social services, social causes, arts/museums, cultural preservation and/or awareness; all non-profit organizations.

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