The APPIES or ‘THE PEOPLES OF THE ASIA PACIFIC’, is a term that has been coined to capture the essence of this vibrant, annual celebration of regional creativity. The abbreviated term embraces the rich mosaic of Asia, the Pacific’s cultures and its economic diversity.

The term APPIES is synonymous with the Asia Pacific Advertising & Marketing Congress; an annual exposition celebrating the planning of marketing campaigns, demonstrating their objectives, their implementation and measuring their effectiveness.

It also naturally carries over to the APPIES Awards, where the Advisory Council rates those marketing campaigns that have reached a Gold standard in planning, implementation, effectiveness and that have given a convincing presentation at the Congress.

100 Campaigns from 15 countries

For the first time in Asian marketing history 1,120 marketers and advertising professionals will showcase their skills by presenting 100 Marketing and Advertising campaigns to fellow professionals, across a two day event; exchanging ideas, spotting trends and sharing ‘know how’ about Asia Pacific’s highly diverse markets.

The presented campaigns will be selected from 15 countries including India, China, Australia, Malaysia, Indonesia, Philippines, Hong Kong, New Zealand, Sri Lanka, Japan, Pakistan, Taiwan, Thailand, Korea and Singapore. Sixty highly regarded marketers and ad professionals make up the elite selection committee, ensuring that only the strongest campaigns are presented at the APPIES.

A meeting of marketers for marketers

Organised by the Institute of Advertising Singapore (IAS) this event signals a bold step in bringing the real market place into the Congress. Live presenters immersed in actual marketing campaigns from 15 major markets across the Asia Pacific region, will be connecting and interacting with a diverse audience of marketers, strategic planners, brand owners, business planners, medium to large businesses, marketing communicators and entrepreneurs. A true meeting of marketers for marketers.

A tested format for major marketing insights

In this fast paced format, each presenter begins with a four minute video covering the main thrust of their campaign followed by a live exposition of the strategy’s highlights in no more than six minutes. The ensuing 10 minute audience interaction section will see the presenter peppered with calls for more insights and explanations on his/her strategic campaign conclusions. The format was successfully tested last year by the Institute during a one day event with an audience of 350 and 36 campaign presentations. The lively and furious pace contributed to holding the attention of delegates, each of who gave stunning feedback, calling for more of the same in the future. The recall for the campaign presentations even overshadowed the two prestigious international speakers’ brilliant topics.

Ms Goh Shu Fen, APPIES Chairman, said “As growth rates begin to taper off in the fast growing economics of Asia, the region will need more ‘smart marketing’ to allow companies to differentiate themselves from the rest of the pack.”


How to qualify for submission to present a campaign

To qualify for presentation at the APPIES, ONLY campaigns that have reached Finalists status on any international or regional effective campaign award programme (that is recognised by IAS for its reputation and sound judging platform), will qualify. IAS will also select specific international, Asia Pacific based marketing organisations to submit campaigns directly. All campaigns will be vetted by the APPIES Academy of Judges.


APPIES AWARDS

The required campaign presentation format is as follows:

1.  4 minute creative reel substantiating overall coverage of the marketing campaign
2. 6 minute oral presentation for the presenter to convince both judges and audience of significant aspects of the campaign
3.  10 minute Q&A section where the Presenter may respond to audience questions

There will be two models of marketing campaign submission. The first model will be for country specific campaigns, the second will be for regional campaigns; these must cover a minimum of two countries within the Asia Pacific region. All campaigns will fall within one of six broad product categories. Entrants will decide which category they wish to enter, however the organisers reserve the right to re-designate the category, after viewing the video, if deemed necessary. No appeals will be considered.

Finally, the APPIES’ Advisory Council will assess all showcased campaigns at the Congress and award the winning presenters with gold medals for achieving the gold standard for their campaign and its presentation.

There will be a Grand Trophy for the overall most outstanding marketing campaign presented at the APPIES.

Deadlines:

March 19
Email confirmation by Agency/Company of the number of entries to be submitted should be sent to jennifer@ias.org.sg

April 15
Submission of 4 minute video & Campaign Presentation Entry Form in accordance with the Campaign Presentation Entry Kit guidelines

APPIES are backed by distinguished marketers:

The IAS has formed a prestigious Advisory Council of marketing leaders:

1. Dee Dutta - Head of Marketing Asia Pacific, VISA Worldwide
2. Francesco Lagutaine - Chief Marketing Officer Asia Pacific, Citigroup
3. Huang Cheng Eng - Executive Vice President for Marketing & the Regions Singapore Airlines
4. Ken Low – Assistant Chief Executive Marketing, Singapore Tourism Board
5. Shakir Moin - Director Sparkling Brand Portfolio, Coca-Cola
6. Rajev Shukla - Global Brand Vice President, Pond’s, Unilever Asia
7. Sharon Ong - Marketing Director, Nike South East Asia



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