EFFIE 2008 KEYNOTE SPEAKER: MR SANTOSH DESAI

Managing Director & CEO, Future Brands Ltd., India

Biography

Santosh is currently the Managing Director and CEO of Future Brands Ltd. A post-graduate from IIM Ahmedabad Santosh has spent 21 years in Advertising and has been strategically involved in building key brands for a range of local and multinational clients.

His principal area of interest lies in studying the relationship between culture and brands. In this context, he has been responsible for initiating projects that seek a fundamental understanding of the Indian consumer as a product of his/her cultural context. He has conducted workshops on a broad range of subjects in marketing and teaches at several educational Institutions.

He writes regularly on contemporary Indian society and on subjects related to Marketing in leading business and general interest publications including a weekly column in The Times of India -' City City Bang Bang'.

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