lAS Announces 2012 Singapore EFFlE Winners

OMNICOM's DDB and OMD Sweep Effies Singapore Awards

[Singapore, May 31 2012] The Institute of Advertising Singapore has announced the winners of the 2012 Singapore Effies on Thursday, May 31st at The Stamford Ballroom, Raffles Convention Centre, to a record crowd. In total, 17 Effies were handed out, including four Gold, six Silver and seven Bronze Effies.

Omnicom’s DDB and OMD swept the 2012 Singapore Effies Awards with a combined total of 11 Effies, of the 17 awards handed out this evening. DDB Worldwide collected three Gold, two Silver and one Bronze Effie, while OMD were awarded two Gold, two Silver and a Bronze.

Said Ben Lightfoot, Chairman of the Singapore Effies Chapter for 2012, and McCann Worldgroup Chairman, Singapore: “Congratulations to the 2012 winners! We’re extremely pleased with the number of entries we received, as well as the quality of work that is now being entered into the show. We know Singapore cares about Effectiveness, and as a result, it's great to see our Gold winners being home-grown brands.”

Gold winners include:

Action  for Aids, Singapore who collected two Gold accolades entitled, ‘The Love Karaoke’ and ‘Be Positive’, which were developed by DDB Worldwide and Ogilvy & Mather/ OMD Singapore respectively.

DBS Bank, ‘Expect the Unexpected’ created by DDB Worldwide / MPG Singapore and the final Gold was awarded to Health  Promotion Board’s  ‘Org & Raj’ developed by DDB Worldwide/ OMD Singapore.

Sponsored this year by StarHub, MediaCorp and the New York Times Group, the Singapore Effies 2012 honour the country’s most effective advertising campaigns and is now open for entries across all categories. Marketers and agencies can view all winners through the IAS website, www.effies.sg.

For further information on the 2012 Singapore Effies programme, please contact Jennifer Goh, Executive Director, IAS at +65 6220 8382 or email jennifer@ias.org.sg.