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DIPLOMA IN MARKETING COMMUNICATIONS
The Diploma in Marketing Communications has been specially developed by the Institute of Advertising, Singapore.
The contents are tailored to prepare students to meet the demands of the fast-paced creative fields within the marketing and communications industry. The syllabus is designed to follow the International Advertising Association's (IAA) guidelines.
Classes are generally held twice a week from 7pm to 10 pm. There are 8 modules consisting of 13 three-hour lessons each. The entire course can be completed in 18 months. Students who successfully complete the course will be awarded the IAS Diploma in Marketing Communications.
Students who achieve a 'C' grade and above for at least 5 modules of the course are eligible for the Diploma awarded by the International Advertising Association New York on payment of the prescribed fee of S$100.
Holders of the IAS Diploma in Marketing Communications are eligible to apply for admission into the following universities in Australia, subject to their entry requirements.
Murdoch University,
Perth |
RMIT University,
Melbourne |
University of Canberra,
Canberra | 
Queensland University of Technology,
Queensland |
Course Details:
Modules:
- Principles of Marketing
- Principles of Advertising
- Market Research & Behavioral Studies
- Creative Writing For Effective Communications
- Communication Channel Planning
- Public Relations
- Integrated Marketing Communications
- Campaign Planning: Strategy & Management (Project)
Entrance Requirements.
Students must meet one of the following pre-requisites:
- 4 GCE 'O' level passes with a credit in English and at least 2 years of relevant work experience
- 2 GCE 'A' level and 2 GCE 'O' level passes or equivalent, with at least one year of relevant work experience
- In lieu of academic qualifications, mature applicants will be considered on a case-by-case basis, on the merits of their work experience
Course Fees.
Full payment:
Tuition & Exam fees - $3990
Registration fee - $20
Membership Fee - $100
TOTAL = $4110
Installment payment:
This can be paid in 3 installments; $1870, $1710 & $570.
An additional service charge of $40 is applicable for this mode of payment
TOTAL = $4150
email info@ias.org.sg for more information
View all course fees
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