HOW TO ENTER?

If your work ran in Singapore, China, Hong Kong, India or New Zealand
Gold, Silver and Bronze winners from 2007 national Effie competitions should enter by re-submitting your cases, in English, using the Brief of Effectiveness form that’s part of this brochure. No other entries from these countries will be allowed.

Be sure to follow all instructions carefully, including those covering the format of your creative submission. Creative work not produced in English must be accompanied by an English translation.

Please note that while this new form requires you to submit some additional background information on your market, you are not allowed to update your previous winning results in any way. We will be reviewing all entries against the original winning submissions to verify that no new results are being reported. Any violation will result in the entry being disqualified and the entry fee being forfeited. There will be no exceptions.


If your work ran in Australia
All 2007 Advertising Federation of Australia (AFA) winning cases are eligible for submission. Authors must use the Brief of Effectiveness form that’s part of this brochure. No other entries from Australia will be allowed. Be sure to follow all instructions carefully, including those covering the format of your creative submission.

Please note that you are not allowed to update your previous winning results in any way. We will be reviewing all entries against the original winning submissions to verify that the no new results are being reported. Any violation will result in the entry being disqualified and the entry fee being forfeited. There will be no exceptions.


If your work ran in any other country in Asia-Pacific*
Use the Brief of Effectiveness form that’s part of this brochure. Be sure to follow all instructions carefully, including those covering the format of your creative submission. Please note that all Briefs of Effectiveness must be in English, and all creative work not produced in English must be accompanied by an English translation.


DANGER OF DISQUALIFICATION

Please pay close attention to the following, because making any of these mistakes will result in your entry being disqualified, and you’ll also forfeit your entry fee. You don’t want that to happen, and neither do we, but these rules apply to every Effie competition worldwide, so we can’t make exceptions.

• Mentioning your agency’s name anywhere in the entry form or creative materials
  The agency name should be omitted from all materials that will be viewed by the judging panel, including the Brief of Effectiveness and all creative submissions.

• Not referencing a source in Evidence of Results
  All data, whether client-supplied, agency research or third-party data, must reference a specific source. Agency names should not be mentioned. If your agency is the source of your research, source your data as ‘Agency Research’. We reserve the right to verify the accuracy of your data with the source named.

• Including creative or pictorial elements in the Brief of Effectiveness
  Logos and other creative/pictorial/decorative elements present in the Brief of Effectiveness will not be accepted. The only exception is for graphs and charts used to support your evidence of results.

• Using colored type
  All text that appears in the Brief of Effectiveness MUST be in standard black. Colored fonts will be accepted only when used within a graph or chart.

• Submitting handwritten entries
  All entries must be submitted in typeface.

• Ignoring spacing guidelines
  Your story must fit within the space provided. No exceptions.

• Submitting an incomplete Brief of Effectiveness
  All sections must be completed; that is, you must answer all the questions posed in the Brief.

• Failing to include translations
  All creative materials not originally produced in English must be accompanied by an English translation. All Briefs of Effectiveness must be submitted in English.