WHO SHOULD ENTER?

If your work ran in Singapore, China, Hong Kong, India or New Zealand
Any 2006 and 2007 Effie-winning campaign – Gold, Silver, or Bronze – may be submitted, and we strongly encourage all winners to participate. Your entry will receive privileged status and automatically qualify for Final Round judging. No other entries from these countries are eligible to compete in the 2008 Asia-Pacific Effie program. See How to enter for important additional details.


If your work ran in Australia
Any 2007 AFA (Advertising Federation of Australia) Effectiveness Awards winner may be submitted, and we strongly encourage all such winners to participate. Your entry will receive privileged status and automatically qualify for Final Round judging. No other entries from this country are eligible to compete in the 2008 Asia-Pacific Effie program. If you’re thinking about entering, we strongly encourage you to visit www.effie.org first and especially to read the previous Effie-winning cases posted there to get a feel for the process and what it takes to win. (You can also find three recent Gold winners from the US here) See How to enter for important additional details.


If your work ran in any other country in Asia-Pacific*
Any campaign that you can tell a great results story about should be considered. Specifically, any campaign that ran between 1 January 2006 and 31 October 2007 may be submitted, though your entry may not include results for more than 12 consecutive months within this timeframe. For example, an entry for a campaign that launched in May 2006 can’t include results past the end of April 2007.

Campaigns must utilize at least one of the following media: Internet advertising, Out-of-home/Outdoor Advertising, Print, Radio or Television. One or more of the media must be the primary driver of the results stated in the Evidence of Results section of the entry form. Campaigns produced by multiple parties (for example, where an advertising agency worked with a media partner) are strongly encouraged. The submissions should be made jointly, crediting each contributing party.

We strongly encourage entrants from these countries to visit www.effie.org and specifically read the previous Effie-winning cases posted there to get a feel for the process and what it takes to win. (You can also find three recent Gold winners from the US here)